Research Methods for Business: A Skill Building Approach by Sekaran Uma & Bougie Roger

Author:Sekaran, Uma & Bougie, Roger [Sekaran, Uma]
Language: eng
Format: mobi, epub
Publisher: Wiley
Published: 2011-08-16T14:00:00+00:00

Telephone interviews help to contact subjects dispersed over various geographic regions and obtain immediate responses from them. This is an efficient way of collecting data when one has specific questions to ask, needs the responses quickly, and has a sample spread over a wide geographic area. On the negative side, the interviewer cannot observe the nonverbal responses of the respondents, and the interviewee can block a call. Telephone interviews are best suited for asking structured questions where responses need to be obtained quickly from a sample that is geographically spread.

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